You may be considering if now is the right time to work with an agency to define your marketing strategy and push your brand forward in the marketplace. But one quick search online can open up a plethora of agencies specialising in a multitude of fields, leaving you more confused than you already were to start with.
As a creative agency ourselves, we have first hand experience of the benefit that agencies like us can bring to a business, so read on to find out more.
What is a creative agency?
There are many different types of marketing agencies out there, specialising in everything from digital to PR, but creative agencies tend to work on a marketing strategy with more of a holistic approach. They will work across different marketing mediums to create a strategy that is multi-facetted, with all mediums working alongside each other instead of in isolation.
What different services do they offer?
Any type of marketing service you can think of, most creative agencies will be able to offer. While we could list every different type of service available, we thought it would be more productive to let you know of the services that we (the Dairy!) offer to our clients:
Marketing strategy: developing a detailed and robust marketing strategy that aligns with the business objectives.
Branding and identity: working on key branding fundamentals to help create a strong brand identity in the marketplace.
Digital marketing: optimising website content for both B2C and B2B brands including SEO and managing PPC campaigns.
Social media: creating and managing social media strategy across relevant platforms and providing analytics reports.
Content marketing: this could be anything from blog content, website copy or social media posts, written by our experts.
Web design and development: full website delivery including sitemaps, flat designs, development and testing, and of course ongoing testing.
Graphic design: developing exciting design and illustrations for digital content, brochures or print collateral.
Animation and motion graphics: creative storytelling at its finest to capture the imagination of your audience.
PR and media: this includes traditional press release distribution, media liaison, crisis management and VIP event coordination to sky-rocket your brand.
How They Help
As well as leading on marketing strategies for your brand, creative agencies can also easily support your existing marketing team. You can read more about how agencies can work alongside in-house marketing employees in our recent blog post here. *link previous blog*
If we haven’t already convinced you, there are so many benefits to working with a creative agency.
Save money and time: outsourcing an agency can allow your team to focus on other areas of the business and optimise your marketing budget effectively, saving you money in the long run. They will be able to execute marketing tactics efficiently using their knowledge and experience.
Freshen up your brand: they offer a new pair of eyes on your marketing and brand strategy and will be able to see things objectively, but have the best interest of your brand in mind.
Industry connections: creative agencies have built established relationships within their industry so whether you’re looking into influencer marketing or need a videographer for a shoot, agencies have the resources to make it happen.
Offer expert advice: the copywriters, graphic designers and social media managers in creative agencies are experts in their fields, drawing on many years experience of working across different industries. And they’re all under one roof!
How to Know When You Need One
Some brands may not need to work with a creative agency. They may already have a solid understanding of their marketing strategy and have the ability to execute this. However, if your business is struggling to access the right resources or your team doesn’t have the knowledge necessary to create a strong marketing strategy you might think about working with an agency. They will free up your time and be able to deliver the results you want from your marketing efforts.
Finding the Right Agency for You
As we mentioned earlier, there are lots of different agencies out there, some of which might not be a great fit for your brand. It is completely normal to research and interview a couple of potential agencies so you can get a feel for their team and how they work. Make sure you know what it is that you want to achieve by working with a creative agency and don’t be afraid to ask them about case studies that might be similar to what your brand is looking for. Partnering with a creative agency should be a fluid process with both parties working collaboratively, with the interests of bettering your brand at the heart.
Want to know how we can help your brand?
Our award-winning team has continually delivered quality results for nearly two decades. If you want to find out more about how our services can help your brand, our team would be happy to discuss this further. To get in touch, email [email protected] or call us on 0115 977 0221.
