Ideagen
End-to-end video production
experience
THE
BRIEF
Ideagen is an innovation leader within the tech industry, establishing a global reputation for developing software solutions for regulated, high-compliance industries. We’ve been Ideagen’s video partner for a number of years, having led production at their summer festival at Wollaton Hall in Nottingham, with performances from Sophie Ellis-Bextor, Nathan Dawes and other renowned artists. We’ve also planned and produced its roster of quarterly Town Hall videos.
THE
SOLUTION
At the start of our partnership, we collaborated with the client to establish objectives, key messaging and a production style for all future Town Hall videos. We formulated a list of desired filming locations, which to-date have included Ideagen’s state-of-the-art refurbished offices and Nottingham Forest’s world famous City Ground. We then followed the same formula for the brand’s Summer Fest – a company-wide celebration hosted by the business at Wollaton Hall, with employees flying in from around the world for a day of music, food, drink and entertainment.
For each production we craft a script, select a host, curate a list of staff to be interviewed and partner with our film crew to capture footage. Each event is filmed in a single day – showcasing interviews with employees, snapshots of achievements from teams around the world, and engaging footage from each distinct filming location.
We then hand over to our editing studio to produce the final edit – adding visual effects, animation and transitions, mixing audio and soundtracks and using creative storytelling to produce an engaging and informative end solution. Each production is presented across the business at a specific time and date in order to cater to as many time zones as possible – so forward planning and watertight project plans are vital in order to deliver each video on time and within budget.
Communicating business growth and shared successes on a global scale