Colton Packaging

Owned by the 5th generation of the Colton family and situated in Loughborough, Colton Packaging designs bespoke packaging solutions for notable brands across the UK. With values that very much align with our own, our partnership with the team has seen us set a new long-term strategy for brand building, effective lead generation and driving conversions.

Our first project was Colton’s rebrand – redefining its identity for a modern audience and positioning the brand as a highly innovative and market-leading packaging solutions company. For their new identity, we went back to basics. We combined two subtle visual elements – a simple package to represent the company’s expertise in the packaging sector and an arrow to represent progress, innovation, movement and a symbol of their excellent customer service offering.

Following the brand launch, our focus turned to lead generation – which saw us build a digital strategy around social, SEO and web. Our planned approach involved promoting Colton’s packaging solutions alongside its client product range, which further enhanced the brand’s service offering. Through stop-motion content, video, SEO, photography and a long-term SEO and social strategy, we’ve been able to capture record leads and support ongoing business growth.