Bierkeller
VIP launch event
campaign
THE
BRIEF
The Bierkeller Entertainment Complex is a national chain of Bavarian-themed sports bars. The team was looking to commission an agency it could partner with in order to promote the launch of its new Nottingham venue and chose us as a result of our proven track record with the delivery of targeted PR and communications campaigns.
THE
SOLUTION
The project required an effective PR strategy, alongside the coordination of a VIP launch night guestlist. We set about drafting a series of press releases to promote each aspect of the new Bierkeller Entertainment Complex at key milestones in the lead up to its official launch. Our public relations consultants pitched stories to local press and successfully generated awareness around the venue ahead of its official opening.
Our VIP guest list included influential local business people, sports clubs, local press and the media, as well as a number of celebrity guests. We were allocated 1,100 tickets for the VIP night and successfully distributed all of the tickets through a tactical mix of personal invitations and competition giveaways.
attendees at the VIP launch night
Making Bierkeller’s Nottingham launch a night to remember through a targeted public relations strategy
“We received excellent feedback from everyone involved in the launch night. It was a brilliant event – one of the best launches we have ever had!”
Isaac
Head of Marketing
