Defining your brand’s direction
Your brand is the holistic thoughts, feelings and experiences associated with your business. Get this right, and you’re well on your way to achieving customer retention and loyalty.
BRAND STRATEGY
In partnership with our brand strategists, we’ll define your brand’s strategic direction from the outset of our partnership to ensure consistency and set clear goals and objectives for the short and long-term.
CREATIVE STRATEGY
Every audience or user requires a different creative strategy which is bespoke to their own unique goals and key demographics. By combining creative storytelling with applied design thinking, we build creative strategies across brands, campaigns and experiences which deliver commercial growth.
MARKET INSIGHTS
Researching your brand’s competitive landscape. Who are your direct and indirect competitors? Do you fully understand your USPs? Only with clear market insights can you make informed brand choices.
BRAND ARCHITECTURE
An effective architecture helps your brand manage the perception of its organisational framework, subsidiary brands, products and services. Once we have established a deeper understanding of your business and relationships wherein, we can help you decide whether a house of brands or branded house approach will help you achieve your goals.
BRAND IDENTITY
Your brand’s identity is much more granular than your brand. Your identity is your logo and the assets that visually and experientially communicate your brand to your audiences. Our studio can define an identity that befits your brand’s direction and purpose.
BRAND DEVELOPMENT
For a brand to remain relevant and successful, it must adapt and evolve to changes within the market, industry and consumer. Our thorough knowledge and understanding of visual trends helps us push the boundaries of your brand and develop them with resonance and authority.
BRAND GUIDELINES
Without brand guidelines, inconsistencies will quickly appear within your brand. Following an inventory audit, we’ll assess if your brand guidelines are effective. If they’re not, or you don’t have any, then we’ll create them to establish clear rules for your brand’s application.
GRAPHIC DESIGN
With a thorough understanding of visual hierarchy, graphic trends and design principles, our studio team has the creative expertise to deliver engaging projects which resonate with your audience and users, and ultimately, deliver growth for your brand.
COPYWRITING
How your brand speaks to your audiences is just as important as its visual assets. Do you have clearly defined messaging? Our content strategists will work with you to set out your propositions so that your audiences understand who you are and what you can offer them.
WORKSHOPS & TRAINING
Our suite of workshops has been designed to facilitate strategic brand development and level up busy marketing teams; sharing the benefit of our two decades of brand building expertise with brand managers, marketing directors and everyone in between.