British Psychological Society
Fully-integrated brand building
brand, campaign, experience
THE
BRIEF
The British Psychological Society is the UK’s home of psychology, with memberships and resources to suit people at different stages of their psychology career paths. The team initially approached us to support with several campaigns aimed at increasing memberships. They’ve since relied on us for a fully-integrated solution, from constantly evolving the brand’s aesthetics to delivering record conversions for several membership-led creative campaigns.
downloads for aspiring psychologists guidance in the first two weeks of the DCP campaign
downloads for DClinPsych Training guidance in the first two weeks of the DCP campaign
downloads per week
registrations over the first weekend of the Careers Week campaign
THE
SOLUTION
We kicked off our partnership with the British Psychological Society with a bespoke brand strategy workshop, helping to define their audience and objectives and redefine the brand’s aesthetic. This provided clarity and direction for the brand and allowed us to craft a robust strategy across both online and offline channels.
Our work has since covered a number of strategy and brand building tactics across multi-channel campaigns. From micro re-brands and brand evolution, animated video, PPC support, UX design and web development, content marketing, email marketing and social campaigns, our full integrated approach has helped raise the organisation’s profile and achieved record conversions for several membership-led creative campaigns.
During the DCP social campaign the organisation recorded 800 downloads for aspiring psychologists guidance in the first two weeks, with 600 downloads for DClinPsych Training in the same time period. The Careers Week campaign achieved over 400 registrations over the first weekend of the campaign going live.
Building a brand that resonates with members at different stages of their careers on a nationwide scale
“The support from the team has allowed us to enhance our brand, develop our key messages, roll out exciting campaigns and try out new marketing tactics too. In the past 12 months, the BPS has seen an increase in student memberships by nearly 5,000. Everyone on the team is great to work with and I trust they will always deliver on time and to a high standard. They work closely with our internal teams to understand any marketing brief and have successfully got to know our organisation in order to deliver campaigns that get results.”
Emily
Marketing Manager
