Carsi

Carsi, a Portuguese-based clothing brand, launched in the UK with a beautiful range of environmentally friendly swimwear, clothing and accessories. The company’s founder wanted to expand Carsi into the UK market and utilised our expertise to create a new brand identity, design and build a high performance e-commerce website and implement a wider brand rollout.

After defining the brand’s objectives and understanding its story, we researched its target audience in detail while exploring recent market, design and fashion trends. Within what is an overpopulated and often challenging market, it was essential to create an identity which would engage, inspire and resonate. We successfully married style with sophistication to create a timeless look-and-feel, echoing the quality of beauty across its unique product range.

Our next project was the design and build of Carsi’s e-commerce website, which needed to be fully optimised to drive digital conversions. Through discovery and user profiling, we established goals, objectives and user journeys. This enabled us to craft a high-performance digital platform, including carefully crafted content and an engaging user interface, as beautiful as the garments themselves, just in time for the official launch of Carsi’s UK venture.