Make It Games
Branding and identity
brand
THE
BRIEF
Make it Games publishes educational card and board games, helping children to learn through play. We were approached to build an engaging identity which appealed to both children and parents alike. The client felt that its current identity was tired and dated and did not reflect the family fun nature of its product range.
THE
SOLUTION
We explored a number of themes, integrating different visual elements of the brand and product offering. The preferred approach combined a rocket to symbolise the fun and excitement of the games, with a pencil to represent their educational value.
Jagged shapes, which emulate collaged and cut-out materials, a paper ribbon containing the pencil’s rocket fire and a playful contemporary typeface, were all elements that came together to create an engaging and impactful logomark.
The approved concept was further explored across digital and social channels, with product and lifestyle photography combined with different type treatments and a new, bold colour palette.
Placing fun and family values at the heart of a redefined children’s games brand
“After meeting The Dairy team and explaining my situation they quickly made a plan of what I would need and a quote for how much it would cost so I knew before committing to any work. Once I completed the design brief, they came up with some logo ideas to see which direction I wanted to go down. After I gave some feedback on the logo I liked the most, The Dairy team took everything I asked for and made it 1000x better than I ever thought.”
Will
Managing Director
