McCann
Fully-integrated brand building and strategy
brand, campaign, experience
THE
BRIEF
McCann is a civil and electrical engineering infrastructure business providing integrated and sustainable solutions across the UK. The business required a fully integrated marketing partner to support with ongoing brand building and communications and selected our team to support its long-term strategic growth ambitions.
THE
SOLUTION
For nearly a decade we’ve managed the firm’s reputation through a public relations strategy – delivering targeted campaigns across digital and social channels and supporting its sales and marketing operation across bids, tenders and other sales and print-based collateral.
Our fully-integrated offering has supported the transformation of the brand’s reputation from being solely a tier two contractor, to a nationwide tier one partner for National Highways and local authorities. Within the first five years of our partnership, we achieved over £95,000 of PR coverage, a 146.5% increase in Linkedin followers and a 332% increase in reactions on the platform.
PR coverage achieved in the first 5 years
increase in Linkedin impressions over two years
increase in LinkedIn followers over two years
increase in reactions on Linkedin over two years
Building a nationwide civil engineering brand through a targeted PR and communications strategy
“Before we began working with The Dairy, we had no real mechanism for being able to ‘shout’ about our successes. We are now in the capable hands of the whole team as they not only support us with PR and social media, but also marketing strategy and design. Great team, supportive and responsive, easy and enjoyable to work with.”
John
Managing Director
