Motorpoint
End-to-end video production
campaign
THE
BRIEF
Motorpoint prides itself on making car buying simple. With nationwide coverage, the popular car supermarket sells nearly new cars with a promise to not be beaten on price. The team was seeking a local and dependable agency partner to support with end-to-end video production in order to build its brand and maintain its position as an industry-leader.
THE
SOLUTION
Once in the driving seat, we began to establish objectives, key messaging and a production style. The challenge was balancing content with a powerful and informative visual approach. We produced a carefully crafted script, determined key filming locations and managed staff, extras and film crews where required. The final video was filmed across several days, capturing interviews with staff, interactions with customers and stunning footage of the supermarket’s headquarters.
It was then over to the editing studio to craft the final production – adding visual effects and transitions, mixing audio and soundtracks and using creative storytelling to produce an engaging yet educational product. The end result was well received, significantly enhancing the brand’s reach and leveraging engagement across digital channels.
Taking the Motorpoint brand up a gear with engaging video content
“We found it a real pleasure working with The Dairy Creative Agency. They understood Motorpoint’s specific requirements from the outset and, even when we moved the goal posts on several occasions, the solution they offered in terms of the video met the brief perfectly. The final product from The Dairy definitely surpassed our expectations and the response we’ve received from customers after viewing the video has been extremely positive. We wouldn’t hesitate to use The Dairy again.”
Steve
Marketing Manager
