Nottingham Brewery
Branding identity and development
brand
THE
BRIEF
With a fine selection of distinctive beers and ales, Nottingham Brewery has been pleasing punters since 2001. The Brewery commissioned us to refresh its identity and strengthen its appeal to a wider demographic, without alienating its current audience. The result is a fresh and contemporary identity which celebrates its legacy, while retaining a reference to the iconic Nottingham Council house.
THE
SOLUTION
Through a thorough ideation process, we created several brand concepts. Nottingham Brewery already embraced the city’s iconic Council House within its identity, so we explored a refreshed version of this building as well as concepts incorporating equally famous local landmarks.
The Council House was retained, with a contemporary design style, bold typeface and vibrant colour palette coming together to reposition Nottingham Brewery as a brand that appeals to a broader customer base while enhancing its competitiveness in a crowded marketplace.
Toasting the dawn of a new era for the iconic Nottingham Brewery brand
