Nottingham Castle
Creative place making
campaign
THE
BRIEF
With intrinsic links to Nottingham’s Civil War and the tales of Robin Hood, Nottingham Castle is a must-visit attraction for any visitor to the East Midlands’ capital city. The Castle had recently received a £30m investment for new installations, interactive tours and much more.
THE
SOLUTION
Ahead of its relaunch, Nottingham Castle commissioned our team to create a suite of marketing materials for visitors to engage with when visiting this iconic destination – including an illustrated map, visitor leaflet, wayfinding hoardings, signage and branded templates.
The campaign commanded a creative approach befitting of the history and heritage of both the attraction and the city, while appealing to a wide range of visitor profiles – from young couples and families, to international tourists. We explored several bold concepts, with the perferred approach marrying playful and vibrant illustrations with inspiring photography of the Castle and its scenic surroundings.
