Nottingham Rugby

Fully-integrated brand building

brand, campaign, experience

We’ve worked in partnership with Nottingham Rugby Club since 2006, providing ongoing strategic marketing, creative and brand building support across a range of online and offline tactics.

In partnership with key stakeholders, we have ensured a gradual evolution of the brand on a season-by-season basis in line with a defined strategy. The strategy takes into account the channels through which audiences are most likely to engage with the club, with messaging tailored to appeal to each group. From darker, moodier styles, to grittier campaign platforms utilising the vibrancy of the club’s green and white stripes, the brand has evolved over time to reflect current sporting and design trends as well as the needs of its audience.

The overall objective of our work has been focused on driving ticket sales and encouraging support from local residents, students and rugby fans across the community. We have also facilitated alternative avenues for income generation including seasonal events, speaker nights, beer festivals and local business partnerships. The rugby club now boasts a proud and committed following, which goes beyond matchdays, with an iconic brand that commands support from loyal archers, business networks and local communities alike.

Hitting the bullseye for the Archers through ongoing strategic marketing

“We have had the pleasure of working with The Dairy for many years now and can’t recommend them highly enough. Their knowledge, creativity and expertise has dramatically improved our marketing and communication at Nottingham Rugby and we are really fortunate to work with them. Nothing is ever too much effort for Nigel, Emily and the team and the quality of what they produce for us is always fantastic. But above all else, they’re great people to work with! Our meetings are always positive and engaging and we couldn’t ask for a more passionate or fun agency to work with.”