Notts County FC

Season ticket campaign and creative

campaign

THE
BRIEF

Established in 1862, Notts County Football Club is the world’s oldest professional football club. Our partnership with the magpies goes back some years and has seen us craft targeted season ticket campaigns and produce beautiful illustrations to adorn the walls of the club’s stadium.

THE
SOLUTION

For the illustration project, the concourse was divided into four coloured educational zones with each zone containing bespoke, hand crafted illustrations to depict key people and moments from the club’s history. Outside, we created a ‘Welcome to Meadow Lane’ design, an interactive height measuring wall, and a ‘Welcome to the Family Stand’ design with Mr and Mrs Magpie.

We then partnered with the club for their famous National League promotion season, producing creative and a video for a season ticket campaign designed to increase memberships for the forthcoming season. The creative involved key people from the club brought to life through illustration and functional design, while the video played on the nostalgia of the National League campaign to create excitement across the fanbase. The final campaign was a huge success, generating over 5,600 ticket sales, almost doubling sales from the previous season.

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tickets sold compared to the previous year

0 %

increase in season ticket sales

Elevating the mighty magpies through targeted season ticket campaigns and stadium creative

“It’s been a great experience working with the team at The Dairy on our new look Family Stand. When I appealed for design agencies to come and pitch to us, The Dairy came out on top. They’ve been incredible to work with and we are extremely proud of the end result.”

Sarah
Marketing Executive

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