Peveril Homes

Fully-integrated brand building and strategy

brand, campaign, experience

Peveril Homes is a Derbyshire-based housebuilder with up to 12 housing developments across the East Midlands at any given time. The company approached us looking for a full-service, fully-integrated brand partner to create and deliver a long-term strategy for building the brand, driving engagement and generating sales through strategic marketing.

We launched our partnership with Peveril Homes with a bespoke brand strategy workshop, helping to establish and define the brand’s values, objectives and messaging. Positioning the company as a family-owned housebuilder renowned for its quality, elegant homes, we began building a refreshed identity and a new website, optimised for sales and lead generation.

The scope of subsequent works was vast, with each housing development requiring bespoke public relations, digital and promotional strategies, as well as a significant suite of marketing materials. Deliverables included sales brochures, site plans, house type information, animated videos, targeted emailers, digital ads and outdoor advertising. Each site required fresh social content and community management.

Thanks to a dynamic and structured strategy, we facilitated the successful handover and completion of 17 housing developments across a five year period.

Selling elegant family homes across the East Midlands through a fully integrated partnership

“Working with the Dairy has been a real pleasure – the team is fun to work with, proactive and goes above and beyond for us. We work with the Dairy as our outsourced marketing agency – but it feels more like we’re all part of one happy marketing team. I would recommend working with them to anyone – from a brand refresh, website build, design work and creative topical campaigns – they have it all covered.”