Potting Shed / Firepit
Bar venue launch
campaign
THE
BRIEF
Yorkshire-based hospitality brands Potting Shed and FIREPIT launched a new venue in Halifax and required the support of a PR agency to generate forward interest and promote its glitzy launch night.
THE
SOLUTION
Our team built a bespoke PR strategy aimed at creating forward interest in the new venue for residents in Halifax and the wider West Yorkshire region. By defining clear objectives, we created and distributed content that served the purpose of building brand awareness and capturing sign ups for the impending launch night.
Through targeted releases to local media and content distributed via the brand’s social channels, we curated a VIP guest list for the launch night with local dignitaries in attendance to formally open the venue and launch Halifax’s hottest ticket in town.
Launching Halifax’s hottest new venues with a targeted PR and media strategy.
