Premier Community
Google Ads campaign and delivery
campaign
THE
BRIEF
Premier Community is an award-winning care service and mobility aid provider operating across Nottinghamshire and Derbyshire. With the care and mobility sectors becoming increasingly competitive, Premier identified a need to invest in targeted PPC campaigns to increase brand, service and product awareness, while generating a higher conversion rate.
THE
SOLUTION
Through a thorough scoping session, we were able to define Premier’s primary objective; increase brand awareness for its range of products and services, as well as higher interaction with the brand through direct telephone calls.
After outlining the brand’s priority audiences, we curated targeted ad groups, content, and keywords, before setting up relevant conversion tracking across the site. Within the first two months, we achieved a conversion value of £32K, a 1,642% increase in calls from the ads, a 203.9% increase in web traffic and a £0.38 average cost-per-click.
conversion value in the first two months
increase in Ad calls in the first two months
increase in web traffic in the first two months
average cost per click in the first two months
Generating awareness and sales for Premier’s dedicated care services and mobility aid products
“We’ve been working with The Dairy for more than 18 months now, and they have a very talented team of people who are approachable and easy to work with. Working with a marketing agency can be intimidating, but The Dairy team has been understanding of our needs right from day one, and they have helped us build our brand in line with our vision. I highly recommend them!”
Dan
CEO
