The Treat Kitchen

From its Nottingham headquarters, the Treat Kitchen distributes confectionery around the world providing customers with sweet moments they’ll never forget. The team required a wealth of digital support with the goal of targeting buyers, driving sales, increasing engagement and building brand awareness. We were commissioned to produce a powerful animated brand video, provide strategic social support and build a targeted PPC campaigns across The Treat Kitchen’s online Sainsbury’s portal.

We began our partnership with the Treat Kitchen with a bespoke strategy workshop to establish audience goals and motivations and define the brand’s objectives and aesthetic. This provided direction and purpose for the upcoming projects.

Our first project was the animated brand video which aimed to target B2B buyers across the UK. The playful video combined bright and engaging assets, product photography and a carefully crafted script narrated by a voiceover artist. The final production was delivered ahead of schedule and was well received by the client.

Following the success of this project, we were commissioned to work on a number of social campaigns providing creative and strategic support. We led a targeted PPC campaign, supported by PR and comms, aimed at driving online sales through The Treat Kitchen’s online portal with Sainsbury’s. The results were impressive; over 5.2m ad impressions and a 400% return on spend across the portal.