Walesby Forest

Walesby Forest is an international outdoor adventure activity centre set in over 250 acres of Sherwood Forest. The site has been welcoming visitors since 1938 and boasts over 30 activities, as well as a range of accommodation suited to a variety of visitor groups. The team at Walesby required a powerful new identity which captured the essence of adventure and positioned the leisure site as a captivating, outdoor experience for both families and adventurers alike.

We began our adventure with Walesby with a bespoke brand strategy workshop with key stakeholders. This helped establish clarity over the brand fundamentals and ensured that the rebrand was based on clearly defined goals, objectives and evidence.

After exploring the site and experiencing everything that Walesby has to offer, our studio team began working on a creative platform which equalled the intrigue and excitement of the activity centre. Through ideation and creative processes we identified the theme of ‘acres of fun’ – thanks to the activities on offer and the 250 acres of forest surrounding the site.

The final identity combined natural, earthy tones and more vibrant colours with playful iconography and a bank of outdoor activity-based photography, echoing the feelings of adventure and proud heritage of this organisation. Adhering to a robust action plan, the brand was then delivered strategically across both off and online channels including the build of a new information-driven website.

Walesby has since seen a significant increase in visitor numbers and we continue to support them with organic social, community management and creative design for signage, seasonal events and other brand tactics.